About Us

Our Values

In an increasingly globalised and digitalised world, public affairs can be 
challenging to navigate. That’s where we come in.

We believe in an international offering​

Our growth so far has been together with our clients. We combine our Nordic heritage and values with an entrepreneurial spirit, finding solutions for our clients. We believe that by covering more regions and culture, we become more relevant for clients. Working in an international setting further improves our qualities as consultants and advisors.

We Believe in a Group Mentality

Our senior staff owns the company as local partners and as group shareholders. We take the daily challenge finding the sweet spot between working as one entity and letting local innovation flourish. We will measure our success by effectively serving clients locally and in internationally integrated offerings.

We Believe in Practice Leadership​

We deliver with the collective intelligence of our Group – therefore our employees are key to our success.​ We want to be leaders within the practice areas of the Group both in the quality we deliver and the creativeness in finding new solutions for our clients.​ We want to apply our skills and practices to the services that we offer.​ We want to consistently integrate and develop services to meet clients’ needs​.

Our Vision

Our Brands

Helping companies effectively navigate political processes by understanding and engaging with society, developments and systems to achieve their goals.

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Specialising in strategic advisory, consumer and corporate communications,​ crisis communications and content production, we are a full-service agency – with everything from advertising competencies to digital back-end production

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Assisting companies in building stronger teams by providing efficient recruitment, interim solutions, head-hunting services, employee development, and organisational devleopment programmes

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Welcom logo

Specialising in strategic and creative communication, as well as digital solutions and PR, Welcom operates as a full-service agency for all of your communication needs

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Fabula logo

Fabula is a leading Lithuanian communication services agency – a partner who helps to align all communication disciplines according to client's needs. Reputation and marketing campaigns, public relations and advertising, branding and digital story telling – we combine all these competencies in a single agency.

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VA Communications Rud Pedersen Group logo

VA Communications, VA Government , & VA Purpose is the largest full-service communications and public affairs group in Latvia, with strong expertise in corporate reputation management, strategic, creative, and marketing communications, as well as government relations and public affairs

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Controverse is an opinion mining and counsel agency, specialising in public affairs, strategic communication and crisis management

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Estonia's leading public and government relations firm, META Advisory, serves clients through 3 teams: government relations, marketing communications and reputation management

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Issuemakers advise and support organizations in clarifying and sharpening their needs social ambitions and then convert these into positive impact for the organization and in society.

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Rud Pedersen Group Affairs Team

The Group Affairs team coordinates actions and projects across our many brands and offices and supports consultants in their work.

Strategic Leadership and Global Sector Leads

Morten Rud Pedersen

CEO & President, Global

Jonatan Tylsgaard Larsen

Chief Strategy and Legal Officer, Global

Alexandria Hicks

Director and Head of European Client Relations, Global

Headshot of Martin Nohlås

Martin Nohlås

Chief Financial Officer, Global

Anders Würtzen

Senior Adviser and Group Compliance Officer, Global

Ånen Ringard

Vice President (VP) Health Care Europe, Global

Line Tresselt

Partner and Director of Defence and Security, Global

Global Operations

Caity Jackson Bernéus

Corporate Communications Manager, Global

Angela Belfrage

Legal Counsel, Global/Sweden

Angelica Fjällström

Group Finance Manager, Global

Helena Stjernström

Executive Assistant, Global

Iliya Dzhongarov

Consultant, Bulgaria/Global

Chelsea Whyte

Account Manager, UK/Global

Cecilia Flenhagen

Group Events and Project Coordinator, Global